Sep 16th 2014

London Fashion Week Sets the Party Trend

With London Fashion week setting the trends for Spring/Summer 2015, I have taken a look at the Autumn/Winter 2014 catwalk designs that have inspired some of my event designs this season.

Fabrics – this autumn and winter will see an increase in the use of metallic and iridescent fabrics – think brocade with a modern twist rather than sateen and lurex! These soft, tactile materials are perfect for table covers and when lit by candles or low level lighting they give a beautifully soft lustre. For that extra special touch, you can even create bespoke fabrics for your clients by digitally printing metallic designs such as logos or initials onto table linens.

Burberry and Temperley London, both showed collections featuring fabrics with ornate detailing whilst Alexander McQueen went for diaphanous lacy sheer fabric with feathers – obviously such lavish fabrics look amazing but come at a cost, so rather than blowing your budget, identify one design element from the trend and go with that.

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Colours – all shades of blue from bright electrics to powder baby blue are big this season. Contrast them with vivid red and rich burgundies to make a bold design statement.  These colours will work beautifully for Christmas events, with dark velvety red fabrics for warmth against more stark, pale shades of blue.

Also popular are wet-look black and vibrant green. I am a huge fan of green and whilst this particular colour combination may not be for the faint-hearted, done properly, it will certainly have impact.

Patterns – by using the latest pattern designs in small elements of your event, you can give a nod to cat-walk trends without over doing it.This season Roksanda Ilincic’s designs using contrasting vertical and horizontal stripes are wonderful fun, as are Jonathan Saunders huge chequerboard prints. Table runners, napkins and bottle sleeves are a wonderful way of displaying patterns such as these and stunning against a bold solid background colour.

Whilst Christopher Kane’s clever folded fabric designs inspired me to explore the use of intricate yet simplistic origami place settings and table centres at events.

Trends – Delicate elements of nature were evident in Valentino’s elegant butterfly embellished gowns, which were a clear winner with me along with the art nouveau fabrics from Givenchy which also reminded me of gossamer butterfly wings.The motif is one that can be adapted so beautifully in event design.  How fantastic would hundreds of beaded tropical butterflies look at the centre of a table – simply stunning!

Folklore is also a big trend, with clear influences from Innuit culture in collections from Emilio Pucci and Burberry.This style is suitable for an informal, relaxed event – think faux fur or shearling throws, leather fringing and woollen blankets.

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