Jul 11th 2019

How to put the wow factor into an event – Confex North

How to put the wow factor into an event – Confex North

TLC’s founder and MD, Liz Taylor, was delighted to be asked to host a fabulous cocktail reception and presentation at Confex North.  Transforming the Luxury Pavilion at Victoria Warehouse into a presentation looking at ‘how to put the wow factor into an event’. Followed by drinks – with a little added TLC style!  Here’s a snapshot of Liz’s presentation, and a few secret ingredients to adding those crucial elements that takes your event from average, to stunning.

It’s that million-dollar question. And sometimes quite literally. How to put the wow factor into an event? With the ever-growing necessity to invest in recognition and motivation, with clients accepting the value of why events are the advertising of today it is essential that your event is bespoke – it has the wow factor to stand alone.   Everyone has their own perception of the wow factor …. Today I would like to share mine. It may not be gospel and you may not agree, but it has served TLC well over the last twenty-five years!

How to put the WOIW factor into an event

So, how to put the wow factor into an event. There are three vital ingredients that contribute, and here they are:

Imagination

It is never how much you spend but how you spend it. Its allowing someone to think out of the box and take a concept and create magic. So, when I was asked some years back to create a circus theme for a twenty first birthday, I ditched the predictable red and yellow and designed a revolving vintage carousel. With a skilled design team, I poured over Victorian carousel images, and in a modern touch we built the turntable into the floor of a marquee. Guests slowly circled around the carousel picking up their goldfish in a plastic bag filled with vodka and tonic, and a popcorn cocktail served in a popcorn carton.

How to put the WOIW factor into an event How to put the WOIW factor into an event

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Individuality

Individual interpretation … The clients favourite show was ‘Wicked’, so we were tasked with bringing it to life off the stage. My most inspiring moments are honestly on my treadmill every morning … with my desert island discs on full blast music takes me into a most creative corner where I find the impossible. A 10-foot witch greeted guests – and I mean greeted them. A custom-built animated statue guided them into a Wicked inspired set – and then at the appropriate time, the entire wall dropped and there was the yellow brick road. The detail in the room and on the tables was insane with Perspex tables resting on large red shoes. The entertainment … Diana Ross. Now that’s wow.

The moment least expected

Is the greatest wow factor of the event. A wall drops on a drum roll. Pyrotechnics burst into the room to announce employee of the year. A ceiling drops hundreds of hidden petals when they say I do. The key to this is to choreograph the visual feast accordingly. So, you will know where the guests will be looking, and it’s the perfect time to capture the moment. There’s no point in a surprise where they can’t absorb the magic!

Some moments just happen. They evolve and I’d like to take all the credit, but by having an experienced producer throughout the event last minute decisions can change the entire direction of the night. When a CEO makes an impromptu announcement and you jump on an appropriate piece of music. When Ole Gunnar Solskjaer is escorted into an MUFC Christmas party as the new manager with one moment’s notice, the band strikes up the glories. I often have certain tables at events reinforced, so that artists can jump on the tables and perform during dinner – a lesson learned when I hadn’t had them reinforced and they jumped on them anyway!

Imagination, individuality and least expected …..

Key messages to consider in every event. Whether you are the producer or whether you work with an events team – two heads are always better than one.

All well and good you might say. These sound like unlimited budgets … but my mantra .. It’s never how much you spend but how you spend it.  You have £500 to throw into a reception – don’t invest it in an inexperienced and underrated musical act. Invest it in a ten foot vase filled with an abundance of flower heads that takes the breath away. Or a bar full of cocktails, served in a milk bottle that oozes dry ice and sustainable branded straws!

RELATED TOPIC: Planning the Perfect Awards Event

How do we at TLC deliver the imaginative, individual, least expected moments ……..

The infrastructure at TLC is simple. We are a team of 5 and we are surrounded by a loyal band of suppliers who have supported my journey for thirty years. This enables the team to play on individual strengths. My bag is the wow … my background is creative. From the age of four years I studied music and played the piano to grade 8 and GCSE level at 16. Then after A levels, I pursued a career in fashion retail until the age of 29. It was then that I fell into the industry.  Creating the wow is my strength. I have the most ridiculously bonkers Pisces inspired ideas, that I can make happen. I believe that this sets TLC apart from the competition.

 

If you went to invest in something special, you would look for advice from an expert – someone who could support you in your vision. Whether it be a product or something intangible, perhaps for your home. I have endeavoured over the years to provide that support to a discerning corporate and private client portfolio – pushing the boundaries and delivering the impossible. And that’s what makes it and us wow ……

So, to summarise …. how to put the wow factor into an event.  Imaginative. Individual. The moment least expected … they are the three to remember!

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 Jul 5th 2019

Europe’s fabulous five Christmas party venues

Europe’s fabulous five Christmas party venues

Are you searching for unique and memorable destinations for this year’s Christmas celebrations? TLC scours the globe for unique and inspirational venues.  Hidden gems where we gain exclusive access. Or traditional venues that bring more than a touch of glamour to the festivities. So be inspired by our round up of Europe’s fabulous five Christmas party venues:

The Cutty Sark, Greenwich – London

Firstly, enjoy a truly exceptional dining experience under the copper clad hull of the world’s only surviving 19th Century tea clipper, the magnificent Cutty Sark. Reception drinks are held on the main deck allowing guests to take in the breath-taking sights of London before heading below to The Dock. This is a unique event space with capacity for 250 seated guests. For those who want a more private affair, up to 10 guests can be accommodated in the Mahoney-panelled Master’s Saloon.

City Hall, Vienna – Austria

Second on our collection of Europe’s fabulous five Christmas party venues, is the picture-perfect backdrop to one of Europe’s most popular Christmas markets. Vienna’s magnificent City Hall is probably the very epitome of all a Christmas part venue should be. Each year, a spectacular black-tie takes place on New Year’s Eve. Guests enjoy fine dining, Viennese operetta, midnight waltz and fireworks. All set in the neo-gothic architectural splendour of The Grand Ballroom. As a result, an unforgettable Christmas party is enjoyed.

Snowland Restaurant, Rovaniemi – Finland

A Christmas party venue list wouldn’t be complete without a trip to the official terrestrial hometown of Santa Claus. Situated on the edge of the arctic circle, Rovaniemi is the capital of Lapland. Furthermore, sightseers can visit Santa Claus village, reindeer and husky farms and view the spectacular Northern Lights from glass-roofed igloos. And our party venue choice? A restaurant made of snow of course! Aptly named Snowland, it has capacity for 270 guests to enjoy authentic Finnish cuisine within the snow-walled dining space, followed by dancing the night away at the ice disco.

RELATED TOPIC: Creating Winter Wonderland Parties

The Phoenicia Hotel, Malta

If it’s winter sun you’re craving, there’s no need to travel long haul. Europe has plenty of places to top up the vitamin D levels as you celebrate the festive season. The Canary Islands, Cyprus and Sicily all enjoy year-round sunshine. But, Europe’s hottest destination (in more ways than one) is Malta. Steeped in history and with magnificent décor, our event venue of choice is a five-star retreat located in Malta’s capital city. The Phoenicia Hotel has a mix of event rooms ranging from the extravagant Grand Ballroom to The Knights Room for more intimate celebrations. Above all, guests can make the most of the trip, partying by night and relaxing by the pool during the day.

Musèe de Arts Forains, Paris – France

Finally, Europe’s fabulous five Christmas party venues wouldn’t be complete without this city. Paris is certainly packed full of architectural gems, history, heritage and culture. There’s certainly no shortage of party venues to choose from. But for quirky eccentricity and a truly unforgettable experience, look no further than the Pavillions de Bercy – Musèe des Arts Forains (Museum of Fairground Arts). You can hire four theatrical event spaced together or separately. Each showcasing unique historical décor and interactive experiences. With centuries old fairground rides, mechanical musical instruments, an original 1920s organ, ballroom, brewery, a host of performing artists and a carousel to entertain and amaze guests. For that reason, its hard to imagine a more spectacular event venue.

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