>> Article in Hospitality and Events North – Click here to view the full article.

As the world of events reels from the COVID-19 outbreak, we hear of the impact faced by planners, suppliers, incentive agencies and travel management companies and their predictions for the industry’s future.

Liz Taylor, Founder and CEO of the event management company, the Taylor Lynn Corporation (TLC)

These are unprecedented times. TLC marks its 25th anniversary this year and now faces its greatest challenge. Coronavirus is having a devastating effect on our industry and was something none of us could have planned for. With events suddenly cancelling, we were quick to react and rebook clients where we could for the autumn. Thankfully, this provides us with a base for strongly rebuilding the business. In the meantime, we have worked closely with suppliers and venues to ensure minimum costs for clients rebooking events, while ensuring that suppliers also have business booked in the longer term to aid their own recovery. Event planners can’t deliver the dream without our army of creative suppliers!

My own team have embraced homeworking with their usual gusto. I am sure that, once this is a proven model, many event companies may embrace the concept in the future instead of offices. I for one would certainly look at this as a possibility for the team. We have also come to rely on technology – not just to communicate within the team, but also with clients. We are encouraging clients to engage in video conferencing and virtual reality tours of venues instead of site inspections, which has seen a great response. The TLC team calls on WhatsApp are met with enthusiasm!

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Insider held its first virtual round table as business leaders – observing isolation protocol – connected electronically to discuss business resilience and evolving a business to become more environmentally aware.

I’m celebrating 25 years with TLC and 34 years in business this year. Events have just stopped. Everyone has cancelled. I’m selling an intangible service. It’s the last thing on anyone’s mind whether it be the corporate sector or the private sector. We started working from home on 17 March. There’s only 6 of us but they are all highly motivated and talented. I have engaged them in a very aggressive social media campaign. They are so engaged in it that what I’ve found so exciting is that if this hadn’t happened we wouldn’t have done it. We would have just rolled from event to event. Its brought out skills and engagement in all of them. Before the government announced the help with salaries I had committed to keeping them in employment on reduced days until July. It is like someone has pulled the plug and you don’t know when the electricity will come back on. The technology is phenomenal. I feel we will come out of this stronger. I have invested in property, both commercial and residential. This is a lifesaver. I don’t want to always work from home [after lockdown ends], it’s important to meet clients, look confident and be confident. My cup is half full. I’ve made sure I’ve touched base with every CEO and chairman. It’s that engagement. Everyone wants support at the moment. I work very closely with Victoria Warehouse and on 4 September we are going to open the doors to everybody in the hospitality industry at no cost. There will be food vans, DJs, I’m calling on every celebrity contact – I’ve done a lot of work with guys like Gary Barlow and Take That, Gary Neville has been a great friend – we’ve got through it.

PARTICIPANTS’ KEY THOUGHTS

 

>>>Entirely Marketing Article – Click here to view the full article

Leading event management company, the Taylor Lynn Corporation (TLC), has announced a major new event to support the hospitality industry.  In a recognition of their industry’s unity through the Covid-19 pandemic, the ‘Hospitality Rise’ event will gather a thousand of the north west’s hospitality workers for a celebration evening.  Organisers have earmarked October 2020 at Victoria Warehouse, Old Trafford, Manchester for the event.

CEO of Taylor Lynn Corporation, Liz Taylor, said: “The entire country is facing an immense challenge, and I know for some it has taken a huge personal toll.  There is no doubt that the hospitality sector has also been severely affected by the coronavirus and we have experienced the most difficult of times.  But I have been determined to invest my energy and skills into creating something that will support our industry’s recovery.  The result is ‘Hospitality Rise’.

“We want to encourage hospitality industry partners to take a moment to reflect on their hard work and commitment to long-term business recovery, and the immense unity that this crisis has highlighted.  Conference and event planners such as TLC, alongside hotels, bars, event venues, restauranteurs and all the incredibly loyal suppliers to our businesses have demonstrated their unique camaraderie. It is the bright spark in what have been unprecedented times and it deserves to be honoured.

“I am thrilled that Victoria Warehouse has agreed to host, and the TLC team of suppliers is busy working to produce a spectacular night of food, music and entertainment.  The event is by invitation to members of the hospitality sector and is free of charge to attend.  We will be announcing a specific date in the coming weeks, and I hope that this will endorse the strength of the hospitality industry and its partners. This event is a moment in our country’s recovery to let the collective hair down and remember why the industry I work within is so incredible.  There will be a series of headline announcements of over the coming weeks.”

James Cohen, Victoria Warehouse Group MD said: “We are honoured to be working alongside the Taylor Lynn Corporation in hosting the Hospitality Rise event this Autumn.

“The country is facing an immense challenge and we applaud all of the key workers and first line responders in all they are doing in these unprecedented times.

“We also want to honour our industry which has been severely affected by the Coronavirus and hope you can join us at the Hospitality Rise event as we begin the journey of our recovery from these challenging months.”

TLC has worked with some of the biggest names in corporate life and showbusiness, to produce events across the UK and Europe.  Founded in 1995 by event entrepreneur Liz Taylor and her industry partner Dianne Lynn, the company went from strength to strength with a successful team that was to last until 2008, when Liz managed an amicable partnership buy-out.  That same year TLC bucked the recession by topping the £4M turnover mark.  With its headquarters in Manchester, the event company works with some of the country’s most well-known brands, blue-chip giants, SMEs, private clients and celebrities to create business and celebration events.

 

>>>Pro Manchester Article – Click here to view the full article

Leading event management company, the Taylor Lynn Corporation (TLC), has announced a major new event to support the hospitality industry.  In a recognition of their industry’s unity through the Covid-19 pandemic, the ‘Hospitality Rise’ event will gather a thousand of the north west’s hospitality workers for a celebration evening.  Organisers have earmarked October 2020 at Victoria Warehouse, Old Trafford, Manchester for the event.

CEO of Taylor Lynn Corporation, Liz Taylor, said: “The entire country is facing an immense challenge, and I know for some it has taken a huge personal toll.  There is no doubt that the hospitality sector has also been severely affected by the coronavirus and we have experienced the most difficult of times.  But I have been determined to invest my energy and skills into creating something that will support our industry’s recovery.  The result is ‘Hospitality Rise’.

“We want to encourage hospitality industry partners to take a moment to reflect on their hard work and commitment to long-term business recovery, and the immense unity that this crisis has highlighted.  Conference and event planners such as TLC, alongside hotels, bars, event venues, restauranteurs and all the incredibly loyal suppliers to our businesses have demonstrated their unique camaraderie. It is the bright spark in what have been unprecedented times and it deserves to be honoured.

“I am thrilled that Victoria Warehouse has agreed to host, and the TLC team of suppliers is busy working to produce a spectacular night of food, music and entertainment.  The event is by invitation to members of the hospitality sector and is free of charge to attend.  We will be announcing a specific date in the coming weeks, and I hope that this will endorse the strength of the hospitality industry and its partners. This event is a moment in our country’s recovery to let the collective hair down and remember why the industry I work within is so incredible.  There will be a series of headline announcements of over the coming weeks.”

James Cohen, Victoria Warehouse Group MD said: “We are honoured to be working alongside the Taylor Lynn Corporation in hosting the Hospitality Rise event this Autumn.

“The country is facing an immense challenge and we applaud all of the key workers and first line responders in all they are doing in these unprecedented times.

“We also want to honour our industry which has been severely affected by the Coronavirus and hope you can join us at the Hospitality Rise event as we begin the journey of our recovery from these challenging months.”

TLC has worked with some of the biggest names in corporate life and showbusiness, to produce events across the UK and Europe.  Founded in 1995 by event entrepreneur Liz Taylor and her industry partner Dianne Lynn, the company went from strength to strength with a successful team that was to last until 2008, when Liz managed an amicable partnership buy-out.  That same year TLC bucked the recession by topping the £4M turnover mark.  With its headquarters in Manchester, the event company works with some of the country’s most well-known brands, blue-chip giants, SMEs, private clients and celebrities to create business and celebration events.

>>>CLICK here to read the full article on the Evening Standard website

Travel bans, venue closures and cancelled ceremonies — the pandemic means that many of this year’s weddings are off. As the season approaches, Katie Strick meets the couples forced to say ‘I don’t’ to their planned big day.

What are the odds that there’s a global pandemic the year you decide to get married?” John deGraft-Johnson laughs nervously from the kitchen table of his flat in Dalston.

Not low enough, as 30-year-old advertising strategist deGraft-Johnson and his fiancée Sophie Christiansen found out last week. The couple had just received a message from their venue in Surrey, RHS Garden Wisley, saying their June 20 wedding is off in light of the outbreak. They’ve been given a new date in August, but it’ll mean losing important guests: Christiansen’s family in Australia have been banned from travelling for six months. He’s had to call off his May stag do, and an hour before our phone call the announcement came that Glastonbury — their honeymoon plan — has been cancelled too.

“We’re taking things day-by-day and everyone’s been very kind… probably not helped by the fact I’m in tears every time I speak to one of them,” sighs Christiansen, 29, also an advertising director….

…..“I didn’t pay the £50 cancellation fee because I was like, ‘Why would I cancel my honeymoon?’ Obviously I really regret that now,” says Islington-based consultant James Cunningham, 28, who has lost more than £2,000 on his honeymoon to Sicily in June.

For others, it’s a case of insurance. “We had an email from our wedding insurers to say, ‘If your wedding is cancelled because of an act of state you’re not covered’,” says Richmond-based strategy director Nicola Fish, 44, who was due to be marrying travel agent Finn McClean next month. According to event planners The Taylor Lynn Corporation, the majority of wedding event insurance won’t cover cancellations caused by Covid-19.

>>Click here to view the full article on Incentive Travel and Corporate Meetings

Collectively, the team at TLC is gathering quotes that inspire, reassure and motivate them through these challenging times, and daily the company shares one of these messages across its Facebook, Twitter, LinkedIn and Instagram platforms.  The aim is that each post will not only help followers now, but importantly the messages are being curated into a book of amazingly motivational quotations, titled ‘TLC- The Life Challenge’.  TLC has plans to publish the book for colleagues in the hospitality, events and hotel sector in the autumn, with proceeds donated to the NHS.

The company is now asking clients, industry colleagues and its social media followers to send-in their own words of wisdom and the advice that is helping to keep them positive.  People wishing to contribute a quotation for the book, can comment on any of the posts on Twitter: @taylorlynncorp, Facebook: @taylorlynncorporation or Instagram: @taylorlynncorp, Taylor Lynn Corporation on LinkedIn or email taylor.lynn@tlc-ltd.co.uk

CEO of Taylor Lynn Corporation, Liz Taylor, said: “Events that we have been planning for many months, years in some cases, suddenly began to cancel or rebook for the autumn.  This pattern was not exclusive to TLC; all event companies, hotels and venues are in the same situation.  It was devastating.  My company marks its 25th anniversary this year, and by far this pandemic is its greatest challenge. It would be easy to become overwhelmed by the road ahead, but that’s just not what we are about.  My team is channelling its inner optimism for the future, into being creative.  When things get tough … we get busy!

“The hope is that in the post-virus recovery stage, our industry colleagues can use the book as a reminder of how far they have come, what has been achieved and what is possible for the future.  A motivational guide created by friends, colleagues and even business competitors, who, have come together to rebuild our industry.” ….

>>> Click here to read the full article on Insider Media

Liz Taylor, CEO & creative director at Taylor Lynn Corporation, offer her expertise on choosing the right corporate event venue.

It all starts with the venue. Choosing the right corporate event venue is the foundation to your event’s success.  In 2020, my company, the Taylor Lynn Corporation, celebrates its 25th anniversary (we all love a birthday party!).  In that time, I have seen an abundance of exciting and engaging new venues open in our region. We have witnessed the birth of contemporary, independent, versatile spaces which are giving established hotels and historic buildings a real run for their money.  The venue sector is more competitive and exciting than ever.

Having venue choice is a great place to be as an event planner.  But having unique venue choices is even better. The growth in spaces that attract the more open-minded business clients. People coming to event organisers such as myself for a visual injection of bespoke creativity. Spaces and venues that are a blank canvas if you will. That, with the right infusion of ideas can be transformed into memorable conferences, staff recognition events and more. This has been the real change.  Remember, where others see an industrial space or an empty shell – I see opportunity!

If you are planning a business event this year, securing the right venue is your starting point. Here’s some tips to help you in choosing the right corporate event venue to make your event a success:

Location, Location, Location

This has never been truer.  The growing eco-movement means location and accessibility via public transport are now vital ingredients.  Ease of finding the venue, its proximity to any planned delegate activities, location to the company offices and suitable parking (electric charging points are being requested) for cars and coaches are to be considered.

>>> Click here to view the full article on BDaily

The Covid-19 pandemic is having a devastating effect on many businesses and the lives of individuals across the world. The UK hospitality and events sector has been one of those hugely impacted. This has inspired Manchester-based event management company, the Taylor Lynn Corporation (TLC), to undertake an initiative which shares daily optimism to industry colleagues during the difficult weeks ahead, but which the company also hopes will support a post-virus recovery for the industry.

Collectively, the team at TLC is gathering quotes that inspire, reassure and motivate them through these challenging times, and daily the company shares one of these messages across its Facebook, Twitter, LinkedIn and Instagram platforms. The aim is that each post will not only help followers now, but importantly the messages are being curated into a book of amazingly motivational quotations, titled ‘TLC- The Life Challenge’. TLC has plans to publish the book for colleagues in the hospitality, events and hotel sector in the autumn, with proceeds donated to the NHS.

The company is now asking clients, industry colleagues and its social media followers to send-in their own words of wisdom and the advice that is helping to keep them positive. People wishing to contribute a quotation for the book, can comment on any of the posts on Twitter: @taylorlynncorp, Facebook: @taylorlynncorporation or Instagram: @taylorlynncorp, Taylor Lynn Corporation on LinkedIn

CEO of Taylor Lynn Corporation, Liz Taylor, said: “Events that we have been planning for many months, years in some cases, suddenly began to cancel or rebook for the autumn. This pattern was not exclusive to TLC; all event companies, hotels and venues are in the same situation. It was devastating. My company marks its 25th anniversary this year, and by far this pandemic is its greatest challenge. It would be easy to become overwhelmed by the road ahead, but that’s just not what we are about. My team is channelling its inner optimism for the future, into being creative. When things get tough … we get busy!

“The hope is that in the post-virus recovery stage, our industry colleagues can use the book as a reminder of how far they have come, what has been achieved and what is possible for the future. A motivational guide created by friends, colleagues and even business competitors, who, have come together to rebuild our industry.”

TLC has worked with some of the biggest names in corporate life and showbusiness, to produce events across the UK and Europe. Founded in 1995 by event entrepreneur Liz Taylor and her industry partner Dianne Lynne, the company went from strength to strength with a successful team that was to last until 2008, when Liz managed an amicable partnership buy-out. That same year TLC bucked the recession by topping the £4M turnover mark. With its headquarters in Manchester, the event company works with some of the country’s most well-known brands, blue-chip giants, SMEs, private clients and celebrities to create business and celebration events.

>>> Click here to read the full article on Entirely North West

The Covid-19 pandemic is having a devastating effect on many businesses and the lives of individuals across the world. The UK hospitality and events sector has been one of those hugely impacted.

This has inspired Manchester-based event management company, the Taylor Lynn Corporation (TLC), to undertake an initiative which shares daily optimism to industry colleagues during the difficult weeks ahead, but which the company also hopes will support a post-virus recovery for the industry.

Collectively, the team at TLC is gathering quotes that inspire, reassure and motivate them through these challenging times, and daily the company shares one of these messages across its Facebook, Twitter, LinkedIn and Instagram platforms.  The aim is that each post will not only help followers now, but importantly the messages are being curated into a book of amazingly motivational quotations, titled ‘TLC- The Life Challenge’.  TLC has plans to publish the book for colleagues in the hospitality, events and hotel sector in the autumn, with proceeds donated to the NHS.

The company is now asking clients, industry colleagues and its social media followers to send-in their own words of wisdom and the advice that is helping to keep them positive.  People wishing to contribute a quotation for the book, can comment on any of the posts on Twitter: @taylorlynncorp, Facebook: @taylorlynncorporation or Instagram: @taylorlynncorp, Taylor Lynn Corporation on LinkedIn or email taylor.lynn@tlc-ltd.co.uk

CEO of Taylor Lynn Corporation, Liz Taylor, said: “Events that we have been planning for many months, years in some cases, suddenly began to cancel or rebook for the autumn.  This pattern was not exclusive to TLC; all event companies, hotels and venues are in the same situation.  It was devastating.  My company marks its 25th anniversary this year, and by far this pandemic is its greatest challenge. It would be easy to become overwhelmed by the road ahead, but that’s just not what we are about.  My team is channelling its inner optimism for the future, into being creative.  When things get tough … we get busy!

“The hope is that in the post-virus recovery stage, our industry colleagues can use the book as a reminder of how far they have come, what has been achieved and what is possible for the future.  A motivational guide created by friends, colleagues and even business competitors, who, have come together to rebuild our industry.”